Market your house like you would market any other product or service you might be selling.
Baton Rouge Louisiana – We Buy Houses: The selling of a house may not be much different than marketing any product or service if you really think about it. You have something to sell and you must convince someone else that they want to buy what you have. That’s the basic concept of marketing. Too many sellers don’t look at it that way. It’s possible to sell anything as long as you do what it takes to grab the interest of your target market.
The target market for your house would be the family or individual that would fit into the house’s details. The 4 bedroom 2 bath house you have for sale in a neighborhood filled with young families will be best marketed to that type buyer. By focusing on your target market you can try to figure out what would be attractive to them as an extra perk if they buy your house instead of the one down the block. Living in housing tracts is especially challenging for sellers as the houses tend to be similar with the same type back yards and the same floor plans. In that case you’ll really have to do something that stands out to the buyers.
Make Your House Stand Out From The Rest
Why do you buy the brands and types that you do when you go to the grocery store? Do you choose one brand ordinarily, but buy the other if they offer you a coupon or a chance to win something in exchange for your purchase? That’s the same attitude you should take when selling your house. Remember that the home buyer is also a consumer. They are buying the largest ticket item they will buy possibly ever in their lifetime. You’ll have to offer something special as an incentive.
Going back to the theoretical house in the family neighborhood, you can offer things that would appeal to young families that they would receive if they buy your house. Consider offering perks like tickets to local mini-golf and go-karting or a membership to the local pool for the upcoming summer months. That’s an expense that a family just purchasing a home might not be able to afford but would love to have. It might cost you a few hundred dollars, but when considered over the big picture in getting the house sold it’s a drop in the bucket. It might mean enough to the family looking for a house, though, that they choose yours and that’s a good thing.
Like this post? Subscribe to my RSS feed and get loads more!